Released on: January 30, 2008, 7:01 am

Press Release Author: Shannon Kelley

Industry: Healthcare

Press Release Summary: Interactive Web tools aid in the prevention and early
detection of most common cancer

Press Release Body: The Massachusetts Academy of Dermatology has chosen to use Web
widgets from VisualDxHealth to provide more value to its Web site visitors.
VisualDxHealth (www.visualdxhealth.com) is a unique online consumer health resource
developed by the doctors and health care professionals at Logical Images. The
Massachusetts Academy of Dermatology (www.massacademyofdermatology.org) now hosts a
number of interactive Web widgets created by VisualDxHealth, including the "ABCs of
Melanoma Identification" and "Skin Cancer Self-Exam." The interactive widgets help
consumers recognize early signs of skin cancer.

The Massachusetts Academy of Dermatology is the professional society for more than
300 practicing dermatologists in the Commonwealth of Massachusetts. It is committed
to enhancing the practice of dermatology and improving patient care for healthier
skin. With skin cancer as the most common form of cancer in the United States and
more than one million people diagnosed with the disease each year, quality skin care
information and certified dermatology specialists are needed now more than ever.

"We came to VisualDxHealth because we wanted to provide more value to our Web site
visitors," said Kathryn Bowers, MD, President of the Massachusetts Academy of
Dermatology, "More and more people use the Web to find health information, and
VisualDxHealth widgets are the perfect qualified resource for educating our
audience. This partnership is especially exciting for us considering that the
current shortage of dermatology specialists makes this information in high demand."

Logical Images' mission is to enhance perception and the ability to see, understand,
and recognize health conditions. The company was founded by a dermatologist, Art
Papier, MD, and has Lowell Goldsmith, MD, MPH, a Master of Dermatology in the
American Academy of Dermatology, as chairman of the editorial board. It is clear
that Logical Images is expertly suited to augment the information provided by the
Massachusetts Academy of Dermatology.

Rory Burrill, Director of Consumer Health at Logical Images, said, "Now that
VisualDxHealth has partnered with the Massachusetts Academy of Dermatology to
deliver informational Web widgets, we can further our goal of educating consumers in
an effort to prevent serious skin conditions and to increase early detection and
accuracy of diagnosis. VisualDxHealth is excited to collaborate with the
Massachusetts Academy of Dermatology, and we look forward to the continued
development of a wide variety of educational widgets."


Web Site: http://www.logicalimages.com

Contact Details: 3445 Winton Place
Suite 240
Rochester, NY 14623